Thinking in new boxes a new paradigm for business creativity hardcover sept 10 2013 by luc de brabandere author alan iny author 42 out of 5 stars 77 ratings see all formats and editions. Thinking in new boxes a revolutionary process for sustainable creativity from two strategic innovation experts from the boston consulting group bcg to make sense of the world we all rely on assumptions on models on what luc de brabandere and alan iny call boxes. Thinking in new boxes a revolutionary process for sustainable creativity from two strategic innovation experts from the boston consulting group bcg to make sense of the world we all rely on assumptions on models on what luc de brabandere and alan iny call boxes. Thinking in new boxes discusses what i believe to be one of the fundamental shifts all companies brands need to be thinking about how to think creatively in order to innovate and differentiate our brands we need to thrive and lead in a world of accelerating change and this book challenges us to even greater creativity in our thinking one of the best business books ive read in a long . In this audio course luc de brabandere and alan iny bestselling authors of thinking in new boxes and strategic innovation experts at the boston consulting group offer a revolutionary framework for sustainable business creativity